I’m Off Vitamins Forever
Just the other day I attended a training call with one of my mentors Adam Urbanski. I had the most profound AHA after adam made one statement. He said the problem that most entreprenuers have will selling their products and services is focusing on the process or the details of how they will deliver to their clients instead of focusing on the benefits.
Now I’ve heard that before and have implemented focusing on the benefis to my services. But then he says:
People don’t buy because what you are presenting is something they can do without. They could wait a couple of weeks, 6 months, or even years. They feel like they can keep going in their current state with or without your help. The reason: YOU ARE SELLING VITAMINS
I thought: He’s absolutely right. How many people take vitamins everyday even though they know the vitamins are good for them and the vitamins will make their body’s feel better and function more efficiently.
But what If the doctor diagnosed you with a terminal illness and told you that there was a plant in a remote bush town that when broken down and put in an easy to swallow capsule would cure your disease in a matter of months or even weeks..guaranteed. You’d move hell and high water to get that plant. You know that you can not live without it…right? You know that without it you would eventually cease to exist.
You’ve all heard me say that the number one reason businesses fail is lack of capital. In fact almost 90% fail withing the first 5 years. So its definitely inevitable without cash flow, cash, mulah, money, You business will not make it. BUT what I realized is explaining that to people is in fact just a vitamin because the hope is that somehow the company will make enough money to sustain its self. Even though the odds are against them, many entreprenuers take that gamble every day.
They would rather struggle on the cash flow roller coaster or Play russion rouletter with the retirement accounts.
How would you like to double your cash flow in 30 days or less.
Here’s what I mean:
What if your bank account could go from this
In 30 days or less. Well that’s what I do for my clients.
No more vitamins…Let’s be real…you need a pill!
Apply this principle to your own business and see if you create your own AHA moments. Remeber how you get theire is virtually irrelevant….the client is asking What’s In It For Me?
Posted on September 8, 2011, in business, Business Credit, Business Finance, Business Management, finance, money, Money Moxie & Financial Mojo and tagged banking & finance, business credit, business financing, business line of credit, business success, credit savvy CEO, cvwbc, Entrepreneurs Find New Way To Finance Dream, start up capital, success, unsecured business line of credit. Bookmark the permalink. 2 Comments.